Free Design to Grow How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

Read Design to Grow How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

Read Design to Grow How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

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Expert advice from Coca-Colas vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.In todays world, every company is at risk of having a Kodak Momentwatching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason An inability to adapt quickly to new business realities. Established companies are at risk, but its no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrows business winnersregardless of size or industrywill be the ones that know how to combine scale with agility. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the worlds largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Colaand how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started. The Firm of the Future - Bain & Company What will be different about the firm of the future? Our experience with clients in many industries around the world points to five emerging themes for leadership Graduate School of Business Stanford University The mission of the Stanford Graduate School of Business is to create ideas that deepen and advance the understanding of management and with these ideas develop BibMe: Free Bibliography & Citation Maker - MLA APA Using other peoples research or ideas without giving them due credit is plagiarism Since BibMe makes it easy to create citations build bibliographies and 7 strategies Coca-Cola used to become one of the world's 7 strategies Coca-Cola used to become one of the world's most recognizable brands News: Breaking stories & updates - News Telegraph Latest breaking news including politics crime and celebrity Find stories updates and expert opinion Webinars On-Demand Software AG Learn how Software AG solutions can help you fuel business innovation and become a more agile company Join us at our on-demand webinars to discover new ways to Strategies Coca-Cola used to become a famous brand 7 brilliant strategies Coca-Cola used to become one of the world's most recognizable brands Chapter 1 of consumer preferences on a global scale Think of Coca-Cola can skip or combine costs can often be achieved by introducing design Read our featured insights McKinsey & Company Featured McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding InformationWeek News Connects The Business Technology InformationWeekcom: News analysis and research for business technology professionals plus peer-to-peer knowledge sharing Engage with our community
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